The Silent Mistake That Can Cost Sellers Tens of Thousands

Most sellers think pricing is the key and that the CMA (Comparative Market Analysis) tells the whole story of their home’s value.
It doesn’t.

There’s a factor that never shows up in the report - yet I’ve seen it cost sellers $20,000 - $50,000+.

You’ve already done the hard work:
✅ Repaired what needed fixing
✅ Staged the home to look its best
✅ Reviewed the comps
✅ Priced realistically for the market

You’ve covered the bases and you’re ready to go live.

So what’s missing?

🚀 MOMENTUM!!!

When a listing launches without momentum, you lose:
❌ Buyer attention
❌ Urgency
❌ Perceived value
❌ Serious, motivated offers

One of the biggest reasons a listing can under perform isn’t because the home is wrong - it’s because the launch sequence was off.

Here’s what sellers need to keep in mind:
When buyers feel they’re competing for a home, their perception of value can change instantly.
And the best time to start creating that feeling is right before you hit MLS - not after.

Here’s what many sellers accidentally miss (and what quietly costs them big):
1️⃣ Pre-list buzz
Private Agent previews, buyer matches, and social media “coming soon” touches that warm up interest and demand.

2️⃣ A coordinated launch moment
Social media, digital ads, outreach, email lists, and the MLS debut all hitting at once.

3️⃣ Narrative alignment
Photos, write-ups, pricing, and marketing materials all tell the same clear story about value.

4️⃣ Timing discipline
Too early → weak first impression
Too late → momentum dies
The window is smaller than most people think.

When the sequence is off, the listing still “goes live”…
but it doesn’t lift.

Once lift is gone, you risk your home simply blending into the void of forgotten active listings, leaving you chasing the market - often seen by way of price reductions.
That’s the $20,000 - $50,000+ I mentioned earlier.

Strong preparation gets you ready - but it’s the launch that determines whether your home will blend in or stand out in today’s competitive market.

If you’re thinking about selling…

Don’t just list your home.
🚀 Launch it!!!

In a market like this, momentum is everything.